Host-Racks.net Web Hosting and SEO Optimization Service

Web hosting, search engine optimization, site monitoring and much more from $69.00 per month.

We often hear about the need to increase the number of clicks a site receives, but for most of us, clicks don't make us money; sales make us money. The service I perform is customized to optimize your sales by making it easier for people to find you. I also provide personal analysis on “passive” (that is no cost) marketing ideas that will increase traffic to your site that does not rely on search engine traffic.

Search engine "page ranking" is only important if it brings prospective buyers to your website. That is where most services stop, leaving you on your own to create a buyer out of the visitor. My service will also help you by analyzing your website to optimize sales once you receive a visitor.

Part of the service we provide for clients:

Find Their Niche:

Keyword Research
Search Engine Optimization suggestions for their site

Analyze Their Site:

Check Ranking – included in initial report
Analyzing Link Popularity
Web Analytics – optional daily/weekly/monthly service

Website Traffic Statistics Analysis records the visits and views of your site pages, then systematizing this data and analyzing it with the aim of improving site performance and profitability. Actually, any ordinary website allows for collecting huge amounts of information about every visitor. Some of these data are almost useless (but for technical purpose). However, some are invaluable for understanding how visitors find your site, what they need, how they navigate through your pages, where they leave, and when (and why) they return. Sometimes, the results may demonstrate the need to completely alter your marketing strategy!

Log Analysis
Every visitor's page request is recorded by your web host’s server logs. It looks something like this:

127.0.0.1 - frank [ 10/Oct/2000 : 13:55:36 -0700] " GET /apache_pb.gif HTTP/1.0" 200 2326 "http://www.example.com/start.html" "Mozilla/4.08 [en] (Win98; I ;Nav)"

There is some useful information in such server access logs. Host-Racks log-analyzing software parses server logs and displays the information it contains in an understandable form. Then, we do what NO program can, we take a deeper look for detailed and distinctive information about repeated and unique visits, transaction cycle time, details of a visitor's browser, screen and operating system, the effectiveness of your advertising campaigns, keywords and referrers, etc.

Many small online businesses don’t understand the need to do this type of analysis, after all, why should they. They just want to sell their products or services, not get bogged-down occupying their time crunching numbers, analyzing and maintaining the performance of their site.

Real-time visitor tracking

Real-time visitor tracking of website traffic statistics provides even more information because the data is gathered directly at the time of visit and immediately at the visitor's computer. That’s why this approach is called “real-time” tracking.

All statistics are obtained through program code, which we embed in the source of your web pages. This code tells the browser to show the page statically on the screen and simultaneously perform certain other actions as well.

This process remains invisible to the web surfer viewing the page. The data passed to our tracking center is stored in the database, and is organized into a comprehensive report.
The major benefits of employing Website Traffic Statistics Analysis are:

• Instant implementation. Our Traffic Analysis starts collecting data as soon as the tracked pages are published on the Web.
• Real-time analysis. Our Hit Counter provides you with in-depth analysis 24 hours a day - 7 days a week.
• Completeness. Host-Racks.net Traffic Analysis features reports answering all the questions possible whether you are a start-up or an established company.
• Integration. Traffic Analyst delivers global information, which allows you to act locally and instantly evaluate results.
• Cost-effectiveness. Traffic Analyst requires no upfront budget. Full control over expenditures. No long-term obligations.

Promote Their Site:

META tags
Key word placement
Keyword density
Site description
Search Engine Submission
Locating Link Partners (included one time – optional ongoing service)
Managing PPC (pay-per-click) campaigns (optional service as needed)

WebSite Hosting and Maintenance:

As a Host-Racks.net client website, we perform an In-House Website Audit.

Why it is important?

Let's illustrate the importance of the website audit by an example. You go online to shop around for something you really need, and you find it in two places. Both offer you good discounts, etc. However, one site is slow and you come across broken links from time to time. A simple question - where will you buy?

The answer is quite natural and research confirms that 27% of visitors leave any site because of a broken link or slow pages. Can you afford to lose one third of your customers?

Broken links and even incorrectly rendered images can seriously damage the "credibility" of your website. Credibility is especially important in the World Wide Web, because people don't see the seller in person and the risk of fraud is several times higher. You would certainly choose to purchase from a website that looks professional and works like a Swiss watch: its owner probably invested a lot of time and money to achieve this effect, UNLIKE a fraudster that makes a website for one week and doesn't care about what would happen to it when it finally compromises itself and loses any reputation. Website audit is what helps you keep looking professional and instill trust.

Website audit is a process of detecting and reporting all usability and credibility problems on a website. It involves analysis of the site for several factors, such as:

• Clean and professional look
• Abandonment rate and bottlenecks in the conversion funnels
• Broken links, including missing images
• Missing “alt” tags for graphics
• Incorrectly displayed graphics
• Slow pages
• Hard-to-reach pages
• Missing (or improperly formatted) META information - such a TITLE tag - that affects your search engine positioning.

Unfortunately, there isn't a website audit software that would estimate how appealing and attractive your site looks.

Fortunately, there IS a website audit service that will check and report all credibility factors. Furthermore, with Host-Racks.net, it is included with our basic service.

Monitor the availability of your site to visitors

[available as an option to non-Hots-Racks.net hosted sites. Option prices range between $9.95/mth to $69.95/mth depending on monitoring frequency]

Is your website always up?

If not, you seriously risk your business. Your visitors do not blame your hosting company when they can't access your website; it is you they blame. Not sure? Ask yourself - you are a customer as well. What is worse is your prospective customers leave without any intention of revisiting your later. One lost sale could cost you many times the monitoring fee. Your losses may grow to big numbers.

How can you ensure your website, mail server, etc. work?

If there is a problem, there is a solution. Host-Racks.net offers a subscription-based (basic service is free to Host-Racks.net clients) website monitoring feature. The service keeps you informed of the availability of your website. Redundant monitoring centers in the United States and the United Kingdom work around the clock and perform end-to-end checks every 5 minutes to 8 hours, delivering a true customer perspective.

Whenever they detect your website or any related service (incoming and outgoing mail servers, HTTPS, etc.) are not available to visitors, our Datacenters informs us and you and/or any other persons of the problem. An error notification is sent to virtually any device (e-mail, cellular phone, etc.). It describes the source of problems and helps you understand what action should be taken to resolve the problem.

Prominent features

• Host availability control.
  As it derives from its name, this feature tracks the availability of your website (technically speaking, it monitors the HTTP service of your server or host). In addition, it offers POP3, SMTP monitoring and host ping.
• Intercontinental monitoring.
  Your website is being monitored from the United States and UK. Thus you can see host ping, download time and availability of your site from both countries.
• Advanced monitoring.
  If your business depends on a website, you may want to use the full scope of features available in the Monitoring service. Those are DNS lookup time and download time, HTTPS, FTP, IMAP, Telnet, SSH, SNPP and content monitoring as well as two custom port monitors.

Detailed statistics on the availability and performance of your website.

If a problem occurs, you can see the detailed log full of useful details. If you prefer the graphical presentation, you will find eight comprehensive reports with charts and other visual information needed to see what is going on:

• Connection time
• Host ping
• DNS resolve time
• Download time
• Download speed
• Timeout
• Time on error
• Uptime

Website Validation

Host-Racks.net Web Link Validator. We validate your website and perform a comprehensive site analysis for perfect compatibility.

Host-Racks.net Validator performs a thorough analysis of the entire website and all of its pages, discovers broken links even if JavaScript or Flash are used. Despite what our name for this service suggests, Host-Racks.net Validator is not limited to link checking, and reveals problems such as orphaned files, errors in HTML code, spelling errors, slow-loading, outdated and minuscule pages.

Our validator is not limited to machine-readable HTML language, Host-Racks.net Validator helps you maintain literate content in human language. The spell checker finds any spelling errors in English and over other 20 languages.

Host-Racks.net Validator works everywhere. Secure and password-protected pages, web-based authentication and proxy servers are absolutely not a problem. The ability to check over one million links to local files as well as the links to external HTTP, HTTPS and FTP resources helps you make and maintain websites that are perfectly usable.

After performing the in-depth site analysis, Host-Racks.net Validator generates a perfectly legible report in HTML format. The powerful filters allow you or your webmaster to concentrate on the particular areas of problems. There is even the option to have reports sent by email automatically if periodic checks are performed.

Host-Racks.net Validator is a must-have site analysis tool for website owners, webmasters, site administrators and web developers. While helping to maintain the quality of the websites, Host-Racks.net Validator enhances visitor experience and improves their confidence with your website, helping you earn the trust and loyalty of your customers.

Clients get all this for an initial fee of only $249.00 US and a monthly fee of only $69.00.

Compare these features and services with other SEO optimization services and web hosts and you will realize the outstanding value that is provided by Host-Racks.net

Follow this link to contact us with questions ...

or to place an order for the services described above, follow this link.